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IEA AIE INTERNATIONAL ENERGY AGENCY AGENCE INTERNATIONALE DE L’ÉNERGIE Communication and Information Office Bureau de la Communication et de l'Information 9, RUE DE LA FÉDÉRATION, 75739 PARIS CEDEX 15 TELEPHONE (33-1) 40 57 65 54 / TELEFAX (33-1) 40 57 65 59 / INTERNET http://www.iea.org 14 January 2009

For the first time in the history of the IEA, India is taking the lead in one of the Agency’s international collaborative energy technology research groups.

The Bureau of Energy Efficiency, under Ministry of Power of Government of India, will conduct a project examining Branding for Energy Efficiency under the auspices of the Demand Side Management Programme. This programme is one of 42 IEA Implementing Agreements in the areas of energy efficiency in end-use sectors (buildings, electricity, industry, and transport), fossil fuels, fusion, renewable and cross-cutting issues. Member countries of the Demand Side Management Programme are keen to make progress in this area and have expressed strong interest in participating alongside India in this effort.

"We are extremely pleased with the initiative of the Indian Bureau of Energy Efficiency and are confident they will lend solid expertise to the Demand Side Management Implementing Agreement", said Ambassador Richard Jones, Deputy Executive Director of the IEA, during his visit to New Delhi. "The Agency has always sought and maintained an excellent dialogue with key world economies. This co-operation has recently been accelerated in order to provide opportunities for those economies to participate more closely with the IEA. This project is a sign of India’s commitment to move from dialogue to action", Ambassador Jones added.

Mr. Devender Singh, Joint Secretary, Ministry of Power, said that this project demonstrates India’s strong commitment to energy efficiency and climate change concerns. India is committed to rapid economic growth to raise the standards of living and quality of life for its people but in an environmental friendly manner. Energy efficiency initiatives both on the supply side and demand side will ensure most economic use of this precious resource. "The Hon. Prime Minister of India recently announced National Action Plan on Climate Change under which Bureau is developing National Mission on Enhanced Energy Efficiency which will take forward energy efficiency movement in India in a coordinated manner. International projects such as Branding initiative will help India learn best practices in the area and develop energy efficient economy." Mr. Singh further added.

The primary objective of Branding for Energy Efficiency is to increase the visibility and credibility of energy efficiency worldwide through three channels:

1. Products/services
2. Suppliers/consumers
3. Strategy/policy makers

A second objective is to develop a cogent and comprehensive framework to promote branding of energy efficiency (EE) in electricity markets. It is expected to generate significant understanding of those barriers associated with branding EE and the strategies needed to overcome those barriers.

"India will bring very important experience to our work to improve energy efficiency world-wide", says Hans Nilsson, chairman of the Demand Side Management Implementing Agreement. "We are looking forward to see many more participants join us to share the work and the experiences". More information can be found on the IEA DSM website at www.ieadsm.org.

In 2003, the IEA Governing Board approved the Framework for International Energy Technology Co-operation which enlarged participation within the Implementing Agreements to include non-IEA countries. At their Gleneagles summit in 2005, the G8 members called upon the Agency to raise the profile of existing research networks and encourage broader participation where appropriate. To achieve this goal, an outreach programme was created - the Network for Experts in Energy Technologies (NEET) Initiative.

Current non-IEA member country participants in Implementing Agreements includes Algeria, Brazil, China, Croatia, Egypt, India, Israel, Lithuania, Russian Federation, South Africa, Ukraine, and Venezuela. The Indian Bureau of Energy Efficiency became a signatory to the Implementing Agreement for Co-operation on Technologies and Programmes for Demand-Side Management in 2007.

Contact: Dagmar Graczyk, Manager for South Asia, e-mail: dagmar.graczyk@iea.org

Carrie Pottinger, R&D Analysis and Coordination, e-mail: carrie.pottinger@iea.org

Task XX: Branding of Energy Efficiency

New Work !

The IEA DSM Programme is currently commencing a new multi-national research project on Branding of Energy Efficiency.

The Proposed Task is expected to develop significant understanding of barriers associated with branding of energy efficiency, and strategies to overcome those barriers. The task has been proposed with belief that it should be possible to reverse the fortunes of the energy efficiency products and services, if successful branding is achieved. Branding of energy efficiency products and services would increase their visibility and credibility. The proposed task will explore the avenues available to national governments to promote branding of energy efficiency.

However, to be successful at branding, it would be necessary to work on three levels, viz. products/services and suppliers, consumers and finally, at the strategic or policy level. At product/service level, one will have to be deal with several problem areas such as lack of accurate definition of product/service, strong relationship with maturity of electricity market, lack of awareness, lack of appeal, etc. At consumer level, it may be necessary to understand the consumer behaviour across markets as well as societal strata, by employing advanced marketing/branding theories such as cognitive information processing, emotion driven choice, etc. While working on consumer related issues, though the results of Task VII in this regard will be very useful, significant understanding regarding consumers in large markets in developing economies need to be developed. Finally, it would be necessary to develop policies/ strategies taking into consideration supplier as well as consumer analysis.

The Primary Objective of this Task would be to ‘Develop cogent and comprehensive framework for promotion of branding of energy efficiency in electricity markets at different level of maturity’.

To go to the Task webpage click HERE

Task XIX: Micro Demand Response and Energy Saving

New Work !

The IEA DSM Programme is currently commencing a new multi-national research project on Micro Demand Response and Energy Saving.

The aim of Task XIX is to investigate the implementation of TOU pricing, remote/automatic demand switching and energy end use monitoring for SME and residential customers so as to quantify the costs, benefits and business viability of such measures from the System Operator, Demand Balancing and energy saving perspectives.

Specific objectives of Task XIX are to:-
- Define DR and Energy Saving products to meet System Operator, Supplier, Government and Customer requirements;

• Identify, develop and define packages of DR and energy saving service products for residential and SME customers, based on EUMF, TOU pricing and demand control to meet the above requirements;
• Develop mechanisms to deliver DR and energy saving service products;
• Evaluate how ESSP/DAG businesses can provide DR and energy saving service products for residential and SME customers;
• Develop ESSP/DAG routes to market for residential and SME customers;

· Make an overall assessment of common ground and technologies to be shared with smart metering infrastructure;
- Estimate incremental costs of implementation of product delivery systems
- Quantify the business case for the provision of DR and Energy Saving products.

To go to the Task homepage click HERE.

IEA-DSM Annual Report 2007

Demand Side Management - A renewed tool for a sustainable development in the 21st century.

DSM has developed in response to market liberalization. This development is influenced by the different market and regulatory regimes of different countries. The basic objectives remains, to balance energy demand to energy supply, thereby enabling the least cost resources, normally on the demand side, being used first.

In parallel with these institutional changes inplementation of DSM is evolving in response also to new technological developments and abilities. Information Technology allows faster and smarter computation, smart metering allows more oprions for customers, miniaturization of technologies allows more distributed resources to be used, etc.

The outcome of this evolved implementation is an evolving objective. DSM nowadays looks at not only least cost in selecting resources, but also at enhanced energy security, improved diversification of resources and on environmental sustainability.

The 21st century brings with it the imperative to create sustainable energy systems to prevent climate change while at the same time improving the people's quality of life. These mean that DSM must be re-invented as a tool. In doing so, we will certainly find that the wide application of DSM fosters more efficient and more innovative energy technologies for global markets.

Click HERE to download the Annual Report 2007.

New Zealand

New Member !

On 11 December, 2007, New Zealand became the newest member of the DSM Programme. The Programme welcomes their participation and looks forward to sharing and learning from those working in Demand Side Management.

The first DSM Task that New Zealand will participate in is Task XV - Network-Driven DSM.  While the distribution companies, and lately also the transmission company Transpower have for a number of years looked at lowering peak load growth, a significant potential is still seen in improving how the country manages its electrical load to avoid or delay investments in networks and generation capacity. As Dr. Hindsberger notes, "By joining Task XV, New Zealand will be able to compare current country operations with best practices from around the world and hopefully get some ideas for improvement, Also, with smart meters about to appear in larger numbers, it will be very useful to see how they can enable network-driven DSM".

Task XVIII: DSM and Climate Change

New Work !

The IEA DSM Programme is currently commencing a new multi-national research project on DSM and Climate Change.

Why DSM and climate change?

Currently, DSM and emission mitigation measures are implemented quite independently. DSM measures are carried out primarily to assist and improve the operation of electricity systems, and any impacts DSM measures have on climate change are only a minor consideration, if they are considered at all. Measures to reduce GHG emissions from electricity production typically do not consider any accompanying benefits to the electricity system, such as peak load reductions.

The new research project (known as IEA DSM Task XVIII) aims to bring together these two separate approaches so as to maximise both GHG reductions and benefits to electricity systems.

The objectives of Task XVIII are to:

• Investigate methodologies for assessing the GHG emissions reductions available from specific DSM measures.
• Identify ways to modify DSM programs so that they can contribute to reducing GHG emissions.
• Identify ways to modify GHG emission mitigation programs so they can deliver benefits to electricity systems.
• Investigate opportunities to fund DSM programs using revenue from trading GHG emission reductions.
• Explore whether time of use pricing can be utilised to reduce GHG emissions.
• Identify and engage stakeholders and disseminate information about DSM as a resource and as a mechanism for reducing GHG emissions.

Task XVIII is currently open for participation. To participate in the new work, or to learn more, contact the Task XVIII Operating Agent, David Crossley , Energy Futures Australia Pty Ltd., e-mail: crossley@efa.com.au.

To go to the Task XVIII homepage click HERE

India joins the DSM family

On 22 January, 2007, India became the eighteenth participant of the IEA Demand-Side Management (DSM) Programme. We can now look forward to privileged new insight enabling the IEA DSM Programme to better address the particular needs of the rapidly growing economies, where there is a high risk of expanding energy demand and outpacing supply options. In our discussions with representatives from the Indian administration and power industry, we have learnt about India's groundbreaking demand-side management experience. It is extremely exciting to see that India has chosen to contribute its vital knowledge and know-how to help strengthen the global DSM industry. We are convinced that the experience of joining our other participants in sharing expertise, will be a fruitful one for India too. With India's joining, we see the IEA DSM Programme double the size of market it addresses in terms of population. Click HERE to read the article "Towards Energy Efficiency for a Doubled Market". Click HERE to read the press release from the Indian Ministry of Power.

IEA-DSM Annual Report 2006

DSM turns Energy Efficiency into Big Business.

The Stern Review was more than just another report in a long line of evidence delivered on the changing climate that has made decision-makers in politics and industry more determined to take action on the issues by making full use of the energy efficiency potential. Boosting the markets for Energy Efficiency requires Demand Side Management to achieve broad-scale deployment. In particular, delivery of energy efficiency has to be recognised as a branch of business in its own right. The DSM-Programme shapes the tools, suggest the policies and reviews the measures.

Click HERE to download the Annual Report 2006.

Click HERE to download an extract from the Annual Report 2006: Chairman's Report 2006.

Task XIV Final Report

The Final Report of Task XIV on White Certificate Trading has now been released. The report 'Market Mechanisms for White Certificates Trading' was produced on behalf of a team of experts from six countries by Operating Agent Antonio Capozza of CESI in Italy. It reviews international experience and plans for trading White (Energy Efficiency) Certificates as a means of reducing energy use and associated carbon emissions. Over a two-year period, a series of five workshops pulled together experts in the different participating countries to compare experience and collate guidance of considerable value to policy makers considering similar schemes.

Evaluation Guide Book - IEA DSM Task 1

Evaluating Energy Efficiency Policy Measures and DSM Programmes. Many governments around the world have signed the United Nations Framework Convention on Climate Change (UNFCCC). For this and other purposes, countries have to report on their progress and the impacts of their policy measures. This Guidebook provides comprehensive guidance on how to carry out a consistent evaluation of a broad range of energy efficiency programmes currently offered by governments, energy companies, and other sponsors. Click HERE to download.

REEEP and the IEA DSM Programme

- A Perfect Match?
The IEA DSM Programme is working to fulfil its mission: "Deliver to its stakeholders, materials that are readily applicable for them in crafting and implementing policies and measures." To achieve this goal, Operating Agents and Executive Committee members are re-assessing how best to disseminate the Programme's results. One approach being considered by the IEA DSM Programme is creating partnerships with other organizations. Collaborating with REEEP could create a perfect match.

Building a Demand Response toolkit

Energy markets around the world continually strive to improve the efficiency and effectiveness of their power grids. This desire has become stronger with the dramatic rise in oil and natural gas commodity prices over the last couple of years. Incorporating Demand Response into the liberalized market design is one of the strategies that many markets are using to improve market efficiency.

Competitive Energy Services

The single most effective way to meet all three key energy policy targets -security of supply, affordable costs of energy services and environmental soundness- is to avoid energy consumption by increasing enduse efficiency.